How to lower your email opt-out
1) Make sure at least 50 percent of your email message is informative content, not commercials 2) Use wide margins and lower case type – all CAPS feels like you’re shouting 3) Be concise and state your points quickly 4) The more links you have, the higher the click-through rate 5) Keep your subject line short
Remembering Prospects’ Names
Use people’s names three times in a conversation to help you remember it. If someone seems like they have forgotten your name, remind them right away. If you forgot their name, ask them to remind you rather than saying you can’t remember.
Lead Generation vs. Face-to-Face Sales
In lead generation the objective is to get a response, not to make a sale. To do that, apply techniques which are different from face-to-face sales. One method is to use curiosity. When prospects want to know more, they’ll inquire. So don’t tell too much. Also, you can offer a free gift. Everyone wants something for free. But make the gift relate to your product to better qualify your leads.
Email VS Social Media
Email is the method of commercial communication preferred by 74 percent of all online adults according to communications giant Merkle. When emailing, get people to opt-in and then concentrate on marketing to your house file. Emails to house files generate 2-3 times the click through rate than outside lists.
To Improve Copywriting
1) Be specific, not general 2) Get to the point 3)Tell readers what to do 4) Anticipate objections 5) Tell the benefits of your service 6) Make copy easy to read with short words, sentences and paragraphs 7) Focus on the customer, not your company 8) Engage with action verbs
Video on the Net
1) Home Page- Most websites have media widgets for using videos. If not, access the admin section 2) YouTube – First timers may be limited to 15 minutes. Info provided includes number of clicks and demo graphics 3) Social Media- Distribute videos on Facebook and LinkedIn with a unique URL. REMEMBER: FINRA requires videos to meet compliance
Direct Marketing Tips
1) Put yourself on the mailing list to receive your own promotions 2) Postcards are read more than envelopes 3) Lumpy mail gets opened 4) Put your website on all mailing pieces 5) Use hand written notes 6) Include success stories 7) Repeat your offer at the end 8) Use captions under photos
Direct Marketing Tips
1)End a page in the middle of a sentence to encourage more reading 2)Put a picture of a phone by your phone number 3)Don’t mix type styles 4)Use sub-heads 5)Give a free gift to increase response 6)Minimize the use of buzz words 7)Make your offer easy to respond to 8)Personalize as much as possible
Handle Leads Appropriately (part II)
4) you have 30-45 seconds to engage a prospect’s interest- have an interesting “hook” ready to engage them with 5) Since not everyone is ready to buy right now – establish a “drip” program to keep your name in front of them 6) Don’t expect to close every lead – not everyone that inquires is ready to buy
Handle Leads Appropriately (Part I)
1) Don’t expect people to be waiting for your call 2) Ask prospects the reason they inquired to get a conversation started 3) Follow up on every lead like it’s the most important job you have to do
Dealing with negative on-line reviews
Whether it’s truthful or not, a negative on-line review is bad for business. Deal with it quickly. If it’s a legitimate complaint, respond with an apology and promise to improve if you can. If it’s bogus, don’t respond as it will draw more negative attention. People seldom look past the first page of search results for information, so move it to another page if you can to reduce its impact.
Buying Continuity
Once a buying decision is made, buyers continue to buy the same product or service. It’s easier for them to buy what they know and they’re accustomed to. It’s understood your best prospects are your current clients. So once a purchase is made from you, ask for an add-on sale right away.
Tired of Your Marketing Message?
Tired of Your Message? Don’t be. Your prospects see your marketing message far less than you do and also pay less attention to it than you do. Plus, they need consistency to remember a message. Keep to your standard message in all your promotions.
How to Attract Prospects
1) People act in their own self-interest. To get more referrals, give people something for their time and effort in helping you. 2) Give-aways must be relevant. Free gifts should relate to the subject matter. Otherwise they have diminished value to both you and your prospect. 3) Simplicity sells. Prospects must understand before they buy. Use plain English to make your offer easy to understand.
Depicting Baby Boomers in Today’s Economy
In today’s uncertain economy, Baby Boomers are looking for less sugar-coated optimism and more practical reality. Skip the images of older happy-go-lucky couples on the beach. Focus instead on practical solutions to real problems.
