Women Have the Purchasing Power
91% of mail is picked up by the same person each day; 80% of them are women. 80% of those picking up mail are the primary grocery shoppers and make all purchasing decisions. 22% of women shop online at least once a day.
Measuring Video Marketing Performance
Views alone fails to consider the result you are trying to achieve. How much active engagement is what you are really after. If you aren’t measuring those, your videos could be under performing and you would never know it. Tools to help you know what your videos are actually doing include Limbik, Tubular and Vidyard.
Advertising Budgets
Target Marketing’s annual survey reveals that most small companies are keeping their advertising budgets about the same for 2017. But when it comes to spending on direct mail specifically, roughly 88% are increasing their advertising. Online advertising is expected to be 8% lower than last year.
Sales are a Process
Sales is not an art it is a science. Sales are changing rapidly, but some things will always be the same. To get customers, you’ll have to establish their needs and interest in your product and determine a timeline that is best to approach and sell.
Mobile Friendly Website
Did you know 66 percent of emails are opened on a tablet or phone? Or that 60 percent of online traffic is now generated via mobile devices. Google now ranks mobile-optimized sites higher in search results. They even have a site where you can test your mobile-friendliness.
Facebook Advertising
Spend some money on Facebook advertising. Their average numbers are astounding: 1.49 billion monthly active users and 968 million daily active users. Obviously the content you post and share isn’t going to reach everyone. It’s not even going to reach all of your policyholders, but thanks to Facebook’s algorithm you will expand your reach.
Be a people person
Never stop networking, follow all leads, and participate in conversations wherever you find them. Don’t be afraid of the phone, internet, email, or face-to-face meetings.
Hosting Webinars
Host your own free webinar or partner with another business for twice the expertise (and twice the promotion power). Webinars are a great source of marketing leads.
Product comparison guide
It’s tough being a consumer with so many products to choose from. Help out prospects with a marketing comparison guide, especially if you have a series of product offerings for different requests. If you’re comparing your product with competitors, be objective and fair; but maybe show how your products are a better fit for their needs.
Keep social tabs on competitors
Facebook business pages allow you to follow other accounts via the Pages to Watch feature. Follow your competitors and see what they post, and which of their posts get the most shares and likes. See what works and follow their lead.
Jerry Seinfeld's Key to Success
Writing one joke every day without fail. Habitual pursuits almost always improve because of sheer repetitive frequency. Rather than setting nebulous goals, consistent practice over time will provide you success.
Words and phrases you shouldn't use in business
“Whatever, totally, like, um, shout-out, oh my god, no worries, awesome, and any vulgar words.” These words make you sound unprofessional and not very intelligent.
Email Missteps
- Boring – Design colorful graphics to appeal to readers’ love of visual content
- Annoying – provide value in a way that fits into the needs and objectives of the audience
- Confusing – Have one clear call to action
- Simplifying – Best email campaigns keep design interface and messaging simple
- Targeting – use geographic, socioeconomic and demographic filters that refine your list.
A 2016 consumer study by the U.S. Post Office found
- 86% of consumers pick up their mail at the first opportunity
- 63% look forward to receiving mail
- 79% sort their mail at the first opportunity
- The average consumer spends an average of about an hour a week sorting and reading their mail
Be likable
When customers buy a service, they buy the people who perform it. They choose services based on their feelings toward the providers. Relationships with people providing the service, determines the perception of their service. The more a person is liked, the more capable that person seems.
