How to Promote Yourself
- Make your message clear
- Provide examples
- Keep repeating your message
- Establish yourself as an expert on something
Traits of Success
Successful people can handle failure and not feel sorry for themselves. No matter how successful you get, don’t stop looking for opportunities.
People do business with experts
It used to be that experts wrote books. Now experts write blogs. Focus a weekly blog on product topics you know well and can potentially sell.
Print Advertising is Making a Comeback
Print advertising is making a comeback compared to email:
- It stands out more because of email clutter
- Its physical nature makes a greater impression than email
- It often generates more response than email. Eight out of ten young adults (millennials) say print advertising makes them feel more connected than digital advertising.
Hook’em with headlines
80% of viewers will read the headline of your emails and ads, but only 20% will continue reading. Headlines are critical to draw in your prospects.
Focus on loss, not gain
Humans feel the pain of loss more than they’re pleased by gain, according to the Nobel Prize winner Daniel Kahneman. Sell prospects by showing how you can protect them from loss, before explaining how you make them more money.
Let customers sell themselves
Ask potential buyers what they look for in your type of product. They will lay out the attributes they desire and can conclude for themselves your product is right for them.
Engage doubts
Engage doubts: challenge prospects to critique your product. That way you can overcome objections and make them confident in your offer.
How to be liked
1) Praise others 2) Give others your full attention 3) Listen more than you talk 4) Don’t act self-important 5) Don’t discuss failings of others.
People are busy
People are busy. Get to the point and stay on message.
How many times should you contact a customer
How many times should you contact a customer? According to Denny Hatch, former editor of Target Market magazine, “Only when you can make a great offer should you bother the customer.”
Always have an offer in your direct mail promotions
Always have an offer in your direct mail promotions. Without an offer there is no reason for prospects to respond and you’ve incurred marketing cost without any hope of revenue.
Sales Courtesy
The more you help other people, the more they will help you, including buying from you and referring you to others.
Attitude is everything
“It will never work” should be replaced with “I’ll give it a try.” “The clients won’t buy it” should be replaced with “We’ll do better educating them.”
Thank you notes
Write them by hand and address the envelopes by hand. Use live stamps rather than a postage machine. This will increase the way you are remembered in a positive way.
